Introduction
The National Blue Ocean Strategy (NBOS) is a strategy that was introduced by our Honourable Prime Minister to focus on creative idea generation, collaboration between departments, involves minimum cost and could be implemented immediately in order to improve the Government’s public delivery system with high impact results.
The Ministry of Human Resources has been entrusted along with the Ministry of Women, Family and Community Development to implement the 1Malaysia Support For Housewives programmes. The programmes also involve the Ministry of Agriculture and Agro-Based Industry, Ministry of Rural and Regional Development, and public-private partnership unit.
Objectives of Programmes
To create jobs for low-income housewives, generating additional income to improve family lives.
To provide social security to housewives for better family living.
Definition of Housewives
A woman who manages the household as a primary job.
Target Groups :
Registered housewives with E-Kasih
Registered housewives with JobsMalaysia
Registered housewives with NGOs
Housewives to members of the uniformed Departments/ Agencies
Housewives among low-income government employees (through associations)
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